Paulie Waulie


Skills That Kill


Paulie Waulie is a new Perth based designer- thank god it’s about time we got even more Perthians in the design and production business! His shirts would appeal to a wide range of guys who loves to look pretty damn good. The combination of bright colours work so well with each other without being too over-the-top-oh-my-god-my-retinas-have-been-burnt-away type thing, if you know what I mean.

He answers the interview questions honestly and he pretty much says what a lot of people think about saying. Shows that this dude is as easy-going and laid back as a Perth guy gets but add that with creativity, style and initiative- you get Paulie Waulie:

How did you come up with the name?
I would love to give a long-winded story about how there was a bloke name Paul who influenced my life and inspired me to designs clothes, but the truth is; it just sort of came to me.
I don’t know who Paul is…

Who’s the brains behind the designs- tell me a little about yourself?
I have no fashion design qualifications or background; in fact until about a year ago I wouldn’t even have considered myself an ‘artsy’ or creative person. I decided to give designing a real go when I realised how often I would see guys wearing the same things, no matter what club or pub you went too. I’m not bagging out on ‘mainstream’ fashion, but I just thought I’d give it a go and add my 2cents to this ever-evolving industry. There’s nothing worse than stepping out onto the town and realising your mate is wearing the same tee – c’mon we’ve all done it.

When and how did you start out?
It was about 3 years ago and a good mate and I were watching a DVD of one of our favourite bands in concert. We were discussing how bands never came to Perth, but if this particular band ever toured the East Coast, we would fly over and see them. We thought it’d be cool (should we ever go see them in concert) to wear custom made t-shirts, and whilst designing a few of these so called ‘band shirts’ (purely for shits ‘n’ giggles), I realised I quite enjoyed the art of designing. After about 2 and a half years of just designing ‘everyday t-shirts’ for fun, I was chomping down a bowl of chicken pasta one night and thought “what do I have to lose?” And the rest is history.

Was it hard to actually start producing clothes?
SHIT YES! Once you’ve got a bit of a line together that you actually like (which can take a while), you’ve then got to find a production/manufacturing company who are prepared to take you seriously and actually make your clothes – and more importantly make them how you want them. It’s hard to be taken seriously when you only want such a small order made. I always thought it was funny how the smallest orders always take the longest to make… go figure?

What’s your inspiration behind the designs?
I’m tired of winter being all about blacks and greys and dark colours, so I wanted to produce designs which were big, bright and colourful and something you could wear all year around. Summer is my favourite time of the year and I wanted my designs to represent and have a bit of a “summer feel”. Over the last couple of years in Perth, summer has been all about music festivals and I believe that my designs fit the market and ambience of the summer festivals, so it will be good to hopefully see a few Paulie Waulie t-shirts jumping around in the mosh.

What did you do before you began designing?
I’m currently half way through a Sports Management degree which is pretty cool. It’s basically a business course which specialises in the sport industry, so I do a lot of accounting, management, marketing, business law etc. I never thought my uni course would help my hobby as much as it has.

Any advice for design students who wants to start a line?
Starting a clothing line takes a lot of time, a lot of money and a lot of patience. At times I can be a very impatient person so It was frustrating when the production company was like “yeah, we can have it too you in about 6-8 weeks”, especially when I wanted them the next day haha. Another thing to realise and constantly remember is that every label starts off small. No matter how big a label is now, they all started as an idea. Look to bigger labels for inspiration, but never try and compare yourselves to them because this will just piss on your parade. Think real, but dream big!

Any big plans in the near future?
I would love to get another handful of designs produced on v-neck and scoop neck t-shirts for summer, sometime early January would be awesome. I’m also thinking about singlets for a pre-2009 launch. It all depends really how this first range goes though.

–Random questions–
What songs have you been listening to most in the past few weeks?
That’s Not My Name – Ting Tings
Shake Shake – Metro Station
I’m Yours – Jason Mraz

What one materialistic thing can you not live without?
Oh definitely my mobile phone, I feel naked without it.

Do you have a secret name for your favourite inanimate object?
My current car is called Lucy II, named after my first car which was the original Lucy… I have no idea why I named the first one Lucy. In fact I’m struggling to remember why I name my cars at all.

All of the tees available for purchase are $40 (+ postage and handling) which is a really decent rate for a t-shirt these days. Parklife is coming up and i’m sure you all can agree that these tees would fit in very well- you’ll definitely be one of the few with a unique design too. So doooo eeeeeeeeet now……

If you guys love Matt’s designs- help out an emerging Perth designer- Click on the banner link below and vote for him in the general pants competition- so you can help his clothes flourish in the fashion industry!

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You can contact him through his MySpace, Official Site (which will be up and running smoothly in a week or two) or you can e-mail him- all details provided below!

Paulie Waulie MySpace
Paulie Waulie Official Site

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