Vanguard is a hot clothing line created by two Australian guys. Their clothes are just plain awesome- providing hot and cute alternative and creative designs for girls and guys. These kind of clothes appeal to a wide range of people.
There are clothes for the guys who want to be more stylish and not stick to the streetwear t-shirts and jeans- but if you are the type to stick to streetwear clothes, just take away all the accessories and you’ll see that the t-shirts and hoodies still look awesome. As for the girls, if you like being the girly girl type, there’s so much to choose from- but if you’re the more alternative or music conscious type, there’s still so many items you can choose from such as leggings, tees and vests.

How did you come up with the name?
Many people think that the name Vanguard was chosen because of its meaning of ‘The foremost or leading position in a trend or movement’ but we prefer it be interpreted as ‘one who guards a van’ (see attached photo)

Who’s the brains behind the designs?
Vanguard is the collaborative brainchild of Brisbane brothers Jono, 26, and Sam Cottee, 23.

When and how did you start out?
We started out with a range of handprinted tees in late 2004 which was snapped up by buyers in 5 Queensland boutiques. Since then the label has grown in size and popularity to be stocked in over 40 top boutiques in Australia and New Zealand.

Was it hard to actually start producing clothes?
Umm…well we started out by doing everything ourselves including all the sewing and printing so I would say more time consuming than hard.

What’s your inspiration behind the designs?
We have always been pretty inspired and influenced by the surrealist and pop art movements and the likes of Salvador Dali, Howard Arkley and Andy Warhol.

What did you do before you began designing?
Jono’s background is in Architecture and Sam comes from a business background.

Any advice for design students who wants to start a line?
Design the clothes you like and not the clothes you think will sell.

Any big plans in the near future?
Rosemount Australian Fashion Week in about a month

–Random Questions–
What song have you been listening to most in the past few weeks?
Yves Klein Blue – Polka

What one materialistic thing can you not live without?

Do you have a secret name for an inanimate object?
A lifeless object

The photos I’ve provided honestly does not show off the entire range since each photo shows a different design. Honestly though- no matter what kind of clothes you normally wear you have to check out the range these guys create or else you could’ve missed something you like. They also have a list of their stockists on the myspace page- unfortunately none in Perth as of yet (and none overseas either) but at least you know they exist now and if they do come into your territory you can snatch up their clothes.

Vanguard Fashion Site
Vanguard Fashion Myspace



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